The Amazing High Heel Race to help fund huge gay pride flag for Hillcrest

SAN DIEGO -- While Hillcrest is widely recognized by locals as San Diego’s gayborhood, Stefan Chicote, owner/partner of Gossip Grill and Baja Betty’s,christian louboutin sandals has long lamented the fact that tourists seem unaware of his neighborhood’s defining demographic.
So, in an effort to promote a “more colorful Hillcrest,” or, as Chicote put it, to “gay it up,” he is organizing an event with the Hillcrest Business Association to both beautify and “brand” Hillcrest.

Proceeds from The Amazing High Heel Race on June 18 will help fund the erection of a 65-foot gay pride flag at the east end of Hillcrest where Normal Street begins,Christian Louboutin Evening a monument Chicote hopes will serve as both an emblem of pride for residents and a welcoming beacon to outsiders.

“The flag will be an enduring symbol of the importance of the LGBT community in the past, present and future of Hillcrest,” said Johnathan Hale, president and CEO of Hale Media and co-chair of the Pride Flag Project. “For miles around people will be able to see this symbolic flag, a symbol of pride for those of us who live and work in the neighborhood, and a symbol of solidarity against any group seeking to strip us of our basic human rights.”
But aside from the project resulting from the event, the real excitement will be in the event itself.
The Amazing High Heel Race is indeed a race on high heels, but it will also function as a scavenger hunt,Christian Louboutin Platforms enlisting the help of several local businesses. Participants in teams of six (four minimum) — encouraged to dress up in a team theme — will scamper from business to business based on a set of provided clues and perform scavenger challenges, all in heels no shorter than three inches (and yes, there will be someone measuring).
The clues will not be inordinately difficult to figure out, but Chicote agreed that Hillcrest residents and others familiar with the area will have an advantage.