2011年6月12日星期日

Rosso Solini Teen CEO, Tara Haughton, Makes Red Soles Affordable

In a lot of ways Tara Haughton is just your average 16-year-old. She's saving for a car, hangs out with her girlfriends on the weekends and is totally looking forward to the freedom of college. But Christian Louboutin boots might argue that she's anything but a typical teen.



Emma Stone ,Christian Louboutin “Banana”
As the President and CEO of christian louboutin specials, Haughton designs and sells colored stickers that attach to the bottom of high heels. While Louboutin said she's got "great entrepreneurial skills" at an Irish press conference a few weeks back, he also joked that they might run into problems in the future. At $25 for a pair of three, Rosso Solinis' red soles are one twentieth the price of Louboutin's famed shoes ... which is exactly Haughton's point. Her idea was to bring the designer-sole look to women of all walks of life. And she's succeeding.

We talked to Tara last week about her accomplishments, why she'd rather meet Jimmy Choo rather than Christian Louboutin pumps (because Choo wouldn't be mad at her, of course) and how she just gave her dad his first day off since November. Needless to say, we learned a thing or two about how to run a business from this savvy teen. Step one -- you need a great idea. Tara's came less than a year ago.

"Last summer we were away at a family wedding in Spain and for a group photo, we had to throw red confetti. And where I had taken the price sticker off my shoe was still sticky and when I threw it up, it got stuck to the bottom of my shoe. And later that night a woman asked me if was I wearing Louboutin's because she had seen the flash of red as I was walking."

And that's when you knew you were gonna be rich?

"That's when I caught that it was stuck to the bottom of my shoes. And kinda from there realized that you could do something with something red to give a designer look at a low cost. It was really simple, and it works!"


Red soles from Rosso Solini

Luckily Haughton had time on her hands to take her idea to the next level. Her stroke of genius hit during a gap year at her high school,christian louboutin wedegs a time when students are encouraged to make their own companies and learn about business. So Haughton gathered up some friends, fired up the Google translate (she typed in "red soles" to get the Italian, Rosso Solini), and with help and guidance from her father and teachers, took her idea to Irish manufacturers.

With orders from all over the world, it's no surprise Tara's working her friends and family to the bone. Orders just keep on coming.


Soles with soul from Rosso Solini

Chris explains that they can never guess where their next P.O. is coming from.

"For some reason, certain parts of the States have embraced us wholly. We're selling obscure soles like yellows and pinks, must be to go with all the Hawaiian shirts they have out there. And Florida just seemed to embrace polka dots for some reason."

If you're interested in getting some Rosso Solini soles of your own, you can buy them here.

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